OCR Statement of intent

Ezekiel website

https://phillipsc12.wixsite.com/mysite-1

Music video

30 second music video analysis

0:00- 0:03 A low angle shot  left to right tracking while zooming out into steet
0:03- 0:07  A low shot angle panning down to bike
0:07- 0:11  A pan up back to bike
0:12- 0:14 a low angled shot tat pans up back to a different character
0:14- 0:17 A worms eye shot
0:17-0:22  A wide angled shot, and eye level with DMA
0:22-0:26  An eye level shot of boy on bike while panning right
0:26-0:29  A zoomed out body shot wide angled
0:29-0:30  An eye level shot using DMA

Statement intent

 Statement of intent

The concept of my music video is a performance based video that will involve a variety of different shots from adverse angles. This concept will fit into my genre of dance as it has a simple beat and tempo that suits the dance vibe. This concept will help attract my audience of 16-25-year old’s and the ABC1 demographics through its popular references through the video and bright vibrant colors along with quick cuts to help add excitement to the video. The values of universal are artistry innovation and entrepreneurship; my concept will fit into these core values as it will be very performance based allowing for a high level of artistry through unique ideas.

In my music video I will use 1 to 2 performers that are unique and niche to help add to the artistic value of Universal, also I will use quite a young performer to help relate to my audience of 16-25-year old’s so that they can relate to the performer and create a bond with them to help improve the enjoyment of the music video as a whole. There will be many examples of mise en scene throughout my music video, these willbe shown through using a variety of lighting and different costumes to represent different times and also use an array of settings again to represent different places and times of day. This mise en scene will link to other existing music videos as there will be a resemblance in lightings and costumes to make a reference to previous videos. The representations that my mise en scene will produce is that it will show a trendy teen which would help attract my 16-25 audience as at that age most are materialistic so if they see well-known brands then they will relate to it and make a positive connection towards it. The message of my video would be that you can only make one decision and can’t lead people on and must tell the truth.

My website and social media will attract my audience as I will use the same platforms that they would use e.g. Instagram and snapchat along with posting regularly and interact with them individually. My website will reflect universal by constantly showing my artistry throughout the website. I will hook readers by constantly releasing news about what I’m doing and where they could potentially bump into me along with using an attractive website that interests them.

I believe that branding is important to media studies as the more someone sees you and the more positive you look the more people will like you and the more people will know about you. I’m going to use vibrant colors to add more excitement to my website rather than dull boring colors. What will be unique to my website is that I would have a weekly poll as to my decisions meaning that my followers will feel more involved in what I am doing.

music video - google slides

Research and Planning